Top 5 Social Apps Performance on Unified Platform in Kenya Q1 2025

In the first quarter of 2025, the performance of top social apps in Kenya on a unified platform exhibited notable trends in downloads, revenue, and active user engagement. This data, sourced from Sensor Tower, offers insights into the market dynamics.

TikTok - Videos, Shop & LIVE showed a consistent weekly revenue, peaking at around $22.6K in early March. Downloads saw fluctuations, starting at approximately 183K in early January and declining to around 114K by the end of March. Active users demonstrated a growth trend, increasing from 8.1M to 8.5M throughout the quarter.

SOYO: Meet & Chat Party experienced a peak in weekly revenue of about $2.2K in mid-February, with downloads starting at 21K and ending at approximately 16K. Active users remained relatively stable, hovering around 60K.

Instagram had a notable increase in weekly downloads, reaching 144K in late February. Revenue peaked at nearly $3K in the same period, while active users increased steadily from 4.2M to 4.4M.

Facebook saw a peak in weekly downloads at 194K in early January, while revenue reached a high of $2.3K in late February. Active users remained robust, fluctuating around 7.3M.

Tango- Live Stream, Video Chat experienced a gradual decline in downloads, starting at 10K and dropping to around 4.7K by the end of March. Revenue peaked at $1.9K in late January, with active users showing a slight increase, ending the quarter at approximately 42K.

For more detailed insights and data, visit Sensor Tower's website.